The challenge
Dharma's audience is engineers who read docs before they read marketing copy. The old site treated docs as a second-class citizen behind three layers of navigation.
All work
Developer toolsNext.jsMDX
Dharma — A custom Next.js build for a developer-first product
A bespoke Next.js marketing site with a documentation-first information architecture and an MDX-driven content pipeline.
The approach
We collapsed marketing and docs into a shared shell, built the whole content layer in MDX, and designed for keyboard-first navigation. Search, command palette, and view transitions came along for free.
Results
+220%
Docs sessions
+58%
Self-serve signups
100
Lighthouse a11y
“They treated our docs like a product surface, not a footer link. That's why this works.”
Ravi Krishnan — CTO, Dharma
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