The challenge
Horama's existing site couldn't communicate the difference between deterministic AI and the wider LLM market. Bounce rates on key feature pages were over 70% and demo conversion stalled at 1.2%.
All work
AISaaSB2B
Horama — A Deterministic AI for operations teams
A multi-page marketing site and product UI for Horama's deterministic AI platform, designed to convert RevOps and Operations leaders.
The approach
We rebuilt the site around a single narrative — predictable, measurable AI — and shipped a Framer build with a CMS-backed case-study system. Hero animations were tuned for a sub-second LCP, and the demo CTA was repositioned above every fold.
Results
+312%
Demo conversion
98
Lighthouse perf.
26 days
Time to ship
“Sidient turned a six-month roadmap into a four-week sprint and gave us a site that actually closes deals.”
Tony O — Head of Marketing, Bisi Restaurant
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